Dainty Obsessions

Dainty Extra+ Pinnacle Production’s Magic Mirror Booth

Pinnacle Productions has it all: Master of Ceremonies, modern DJs, ambiance rentals and installation, detailed planning, flow creation, and more. Among all of these options are their top-of-the-line photo booths, including their newest addition – the Magic Mirror Photo Booth. We chatted with co-owner Chris Hintz about the “magical” wedding option.

Tell us about the Magic Mirror Booth. How did you find out about it?

We have several friends in the national DJ scene. We share ideas, marketing strategies, and act as a collective to discuss options that would better suit our clients. We talk about several things, like music theory, training and finding talent, and our photo booths are no exception. One of our good friends in New Mexico shared his video of the booth with us, and we wanted it right away. It’s completely customizable from the splash screen to the animations to the printed copies. It’s an absolute differentiation than the normal photo booths – very upscale and much more of an “experience” for our clients and their guests.

Why a mirror?

Vanity? Well kinda kidding, but not really. Selfies have been around for a while, and the mirror is the ultimate selfie “station.” What you see in the mirror is what is printed, or delivered digitally as well, to your guests. Think, “Mirror, mirror, on the wall…”

Are photo booths still popular at weddings? Why do you think they are or aren’t?

Absolutely! Entertainment and fun mean different things to different people. Not everyone wants to dance, but everyone wants to be entertained. When we go to a wedding, we make sure we’re dressed for the occasion. It’s fun to dress up and be with people you love. This is another great way to document it! However, the traditional “sit-in” photo booths are relics of the past. Why take a photo with part of your crew when you can take one with your whole crew?

What kind of games etc. can you interact with it in the mirror?

There are cool and unique elements that are added all the time. For now, there is a way to play Tic-Tac-Toe, a screaming contest, and a couple new things yet to be released. We’re excited by the innovative nature and modern appeal of not only the housing, but the interface with the guests, as well.

How can you customize the experience? 

Everything about it is fresh and new. For several clients, we’re doing a red-velvet rope and the “Red Carpet Experience.” This can be used with or without props or backdrops as well.

You can also draw directly on the mirror with your finger. The drawings are a fun, unique way to customize the guest experience, and being able to sign the creation means that these photos can be used as a guest book, too.

How many copies can people get?

Up to five per session, which honestly is fine. Girls love the printed copies. Guys tend to put them in their pockets and find them two weeks later in various forms of disfigurement after they wash and dry their pants.

What other exciting things are you working on?

From the photo booth side of our business, we’re constantly looking for an edge to differentiate our booths, our training methods, and hiring the right people (which is the most important part). We’re in the people business. Photo booths are just another way to please people and create a fun experience for these milestone moments.

Our video side has taken off incredibly. We have one of the most talented dudes in Sioux Falls. If you haven’t seen Jeff Zoss’s work, you should. He’s a vital piece to what we’re doing at Pinnacle, and we’re excited to see what’s next in the media department.

We’ve opened conversations to partner with an amazing local studio in photography as well. We’re not sure what’s the scope of the partnership, but we’re always looking for ways to make an impact in the event industry, and provide exceptional talent as well.

We’re working on becoming better leaders in the national and local scene. Partnering with exceptional brands and causes has allowed us to extend our brand to both the East and West Coasts, working with major celebs and sporting icons as well.  We’re really loving what we do and the different clients and markets we serve.

To say things have been exciting would be an understatement.

How does the Magic Mirror Photo Booth go with Pinnacle’s brand?

It’s elegant, upscale, and refined – a perfect trifecta of what we want to be in all aspects of our business.

Photography by PINStudios

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